At Kite, we're driven by a passion for innovation and a commitment to empowering individuals to take control of their lives. Our story is rooted in the townships, where creativity and perseverance are woven into the fabric of everyday life.

Our Story

The name 'Kite' is inspired by the childhood memories of flying high, literally and figuratively. Just like the kites we used to make from scratch, flying against the wind, and soaring to great heights, our brand embodies the same spirit of resilience and determination. We believe that with every failure comes an opportunity to learn, adapt, and rise again

Our Mission

Our mission is to create premium products that not only look great but also inspire confidence and self-expression. We believe that life's challenges can make us stronger, not weaker, and we're committed to empowering individuals to take control of their lives and celebrate their individuality.

Our Values

- Determination: We're driven to succeed and make a positive impact.
- Empowerment: We empower our customers to take control of their lives and celebrate their individuality.
- Authenticity: We're true to ourselves and our brand, always staying authentic and transparent.
- Innovation: We're passionate about pushing boundaries and exploring new ideas, always striving to create products and experiences that inspire and delight.

Our Products

At Kite, we're dedicated to creating high-quality, fashion-forward clothing, accessories and footwear that reflects the latest trends and styles. Our debut sneaker, Kite Runners, is a testament to our commitment to innovation and excellence.

Join the Community

Kite is more than just a brand; it's a community that celebrates individuality and creativity. Join us on this journey, and let's soar to new heights together.